A $4,000 GPU That Vanished On Day One
Asus has already sold out its new ROG Matrix Platinum GeForce RTX 5090 graphics card, even though it costs around four thousand dollars. Yes, a single GPU priced like a high end gaming PC disappeared as soon as it went on sale.
This card sits at the very top of the new RTX 50 series stack and targets hardcore enthusiasts. It is built for people who want the fastest possible gaming performance, extreme overclocking potential, and a collector level piece of hardware for their rig.
Even in a market where high end GPUs keep getting more expensive, the speed at which this card sold out surprised a lot of people. It shows that there is still a strong audience willing to pay premium prices for flagship hardware as long as it offers something special.
What Makes The ROG Matrix Platinum 5090 So Extreme
The ROG Matrix Platinum 5090 is not just another version of Nvidia’s top chip. Asus has loaded it with custom features, aggressive cooling, and serious power delivery to push performance as far as possible.
Some of the main highlights include:
- Factory tuned performance The card ships with one of the highest boost clocks in its class so you get top tier frame rates right out of the box without tweaking.
- Overbuilt power design A reinforced PCB and upgraded power stages are designed for heavy loads and overclocking without stability issues.
- Advanced cooling system A custom cooler with a large heatsink, multiple high pressure fans, and a carefully tuned airflow layout keeps temperatures under control even in long gaming sessions.
- Premium build and design Asus uses metal shrouds, RGB lighting, and ROG styling to make the card look as high end as it performs. It is made to be shown off in a tempered glass case.
- Enthusiast features Expect handy touches like dual BIOS modes, hardware switches for performance or quiet profiles, and deep integration with Asus software for fan curves, monitoring, and lighting control.
All of this comes on top of the raw power of Nvidia’s RTX 5090 GPU with next generation ray tracing, AI boosted frame generation, and support for the latest display and encoding standards.
The result is a card that aims to crush 4K gaming at very high refresh rates and even push into high resolution ultrawide and 8K experiments for users who want to see just how far they can go.
Why A Four Thousand Dollar GPU Still Sold Out
It is easy to look at the price tag and wonder who would actually buy one of these, but there are several reasons the ROG Matrix Platinum 5090 sold out so quickly.
- Enthusiast bragging rights This is a halo product. For many buyers the appeal is owning the best and most extreme version of the latest flagship hardware.
- Limited availability Cards like this are often produced in relatively small numbers. Once early stock is gone, it can be hard to find one without paying even more through resellers.
- Content creators and benchmark hunters Streamers, reviewers, and overclockers like to get these cards early to generate content and chase records in synthetic benchmarks and real world game tests.
- Future proof builds Some users are willing to invest heavily now to run everything maxed out at 4K and keep that level of performance for several years.
For most gamers this card makes no financial sense and is clear overkill. A standard RTX 5090 or even a high end card from the previous generation will be more than enough for smooth gaming at 1440p or 4K. But the ROG Matrix Platinum 5090 is not really aimed at most gamers. It targets the niche crowd that treats PCs like high end sports cars.
There is also the collector angle. Over time these top tier custom models often become sought after because of their rarity, unique design, and place in the history of PC hardware.
The fast sellout also sends a message to both Asus and Nvidia. It tells them there is still strong demand for ultra premium hardware, which could encourage even more extreme limited edition models in future generations.
For everyone else, the existence of a card like the ROG Matrix Platinum 5090 helps set the ceiling for what is possible. As the tech at the top slowly trickles down, more affordable GPUs benefit from the same design lessons and features. So while you may never spend four grand on a graphics card, the innovations in these halo products can eventually make regular gaming cards better for the rest of us.
Original article and image: https://www.tomshardware.com/tech-industry/asus-new-usd4-000-rtx-5090-is-already-sold-out-rog-matrix-platinums-exorbitant-price-tag-is-no-deterrent-for-well-heeled-enthusiasts
