Today, companies need to quickly create unique and accurate advertising content that matches their brand. Old methods of content creation are often slow, expensive and require lots of back and forth between different teams and tools.
A new 3D technology called Universal Scene Description or OpenUSD is making things much easier. Companies like Coca Cola, Nestle and Unilever are using these AI and 3D platforms, such as NVIDIA Omniverse, to produce advertising content much faster and at a lower cost.
For example, Moet Hennessy can now create over three million versions of ads for local markets in half the time. Nestle has cut the time and cost of making ad content by seventy percent by using "digital twins," which are virtual copies of real products. Unilever now creates pictures for ads twice as fast as before and for half the price, while keeping their brand style consistent every time.
With NVIDIA Omniverse and its visual AI tools, companies and developers can produce high quality images and videos that look just like the real products. These tools allow brands to customize their marketing for each location while keeping everything organized and visually consistent in every market.
Content creation that used to take weeks can now be finished in minutes. For instance, Accenture Song used OpenUSD in Omniverse to build a service for Nestle that makes exact 3D digital copies of products for online stores and social media. SKAI Intelligence also built an end to end content creation process that handles everything from scanning products to adding lighting and animation. This new process can be up to ninety five percent faster than traditional methods.
Another company, Grip, helps big brands like Moet Hennessy and Coca Cola quickly create campaign ready images by using a library of 3D assets and digital twins. Instead of spending weeks organizing photoshoots for each market, teams can now build and adapt ad content in just a few minutes. This approach solves the problems of slow and inconsistent manual content creation.
Grip uses AI tools and powerful graphics processors to keep images consistent with brand guidelines across different markets. Their platform acts like a virtual art director, making sure every ad follows brand rules and always looks just right.
Unilever uses real time 3D rendering to produce ad content much faster and save money while keeping the same look and feel everywhere. For example, their new workflow has reduced content duplication by five times and allows teams to go from idea to finished ad in days instead of months.
Companies like Monks also use Omniverse and OpenUSD to make it easier to customize products online in real time, giving shoppers a more personalized and interactive experience.
If you want to learn more, NVIDIA is hosting events and training sessions where anyone can explore OpenUSD, meet developers and see the latest in 3D tech. There are free courses and an active community for beginners and professionals to connect and learn together.
In short, AI and 3D technologies like OpenUSD and NVIDIA Omniverse are helping global brands create better, faster and more personalized ads, saving time and costs. These tools are changing the way companies bring their products and brands to people everywhere.
Original article and image: https://blogs.nvidia.com/blog/personalized-advertising-ai-3d-content-generation/
